Customer research
Listen Labs
Run adaptive interviews with real customers and test concepts, prototypes, usability and marketing messages.
Try it. Then check it. ↗Task guide · Customer research
Interview customers
An AI moderator can ask real people about a product, an idea or an advertisement and organise their answers.
What AI can take over
An AI moderator can ask real people about a product, an idea or an advertisement and organise their answers.
Your remaining responsibilities
- Choose the right participants and check the conclusions against their answers.
- Write a clear research question.
- Separate what people say from evidence that they will buy.
Tools for the job
1 toolStart small
Give it something real to do.
01
Test one idea
Show the same concept to a relevant group of people.
02
Ask follow-up questions
Check whether the moderator explores vague or contradictory answers.
03
Read the interviews
Compare the summary with the original conversations.