Customer research
Listen Labs
Run customer interviews with an AI moderator, follow up on answers and review the evidence behind the summary. The customers still have to be people worth asking.
Try it. Then check it. ↗Task guide · Customer research
Interview customers
An AI moderator can ask real people about a product, an idea or an advertisement and organise their answers.
What AI can take over
An AI moderator can ask real people about a product, an idea or an advertisement and organise their answers.
Your remaining responsibilities
- Choose the right participants and check the conclusions against their answers.
- Write a clear research question.
- Separate what people say from evidence that they will buy.
Tools for the job
1 toolStart small
Give it something real to do.
01
Test one idea
Show the same concept to a relevant group of people.
02
Ask follow-up questions
Check whether the moderator explores vague or contradictory answers.
03
Read the interviews
Compare the summary with the original conversations.